The Setup
Jurassic needed to launch as a working fireworks operation, not as a brochure site with disconnected tools behind it. The business had to support wholesale buyers, retail tent locations, product movement across warehouses, and the day-to-day work of getting a seasonal catalog ready before the busy window arrived. Cory and Pete split the problem from different strengths: Cory drove the technical side of the platform and storefront workflow, while Pete brought import, product, and operator experience. The partnership is equal, and the software had to respect both sides of the business.
Before PyroApex, the practical alternative was the usual stack of separate systems: catalog data in one place, customer pricing rules somewhere else, order workflows in another tool, and spreadsheets filling the gaps. That can work for a small set of SKUs, but fireworks operations get complicated quickly. Cases, consumer units, warehouse stock, wholesale tiers, retail availability, customer terms, and shipping rules all affect the same sale. Jurassic needed one operating layer that could handle those details without turning every change into manual cleanup.
Catalog First
The starting point was the catalog. PyroApex already had Firework Shipping product data, and the team used the catalog clone workflow from the Firework Shipping tenant into the Jurassic tenant. That gave Jurassic a real product foundation instead of a blank import screen. Product names, images, descriptions, package structure, and operational fields could move together, then Jurassic could tune the catalog for its own selling model. The important part was control: cloning provided a fast launch path while still keeping the Jurassic tenant separate for pricing, inventory, and storefront decisions.
From there, the PyroApex data model let the team treat the catalog as operational inventory, not just website content. Products could be tied to warehouse availability, organized for storefront browsing, and prepared for both wholesale and retail buyers. Multi-warehouse support mattered because wholesale fulfillment and retail tent allocation do not always pull from the same place. The same SKU can have different operational meaning depending on where it is stocked, which customer is buying, and which channel is handling the order.
B2B and Retail Together
Jurassic also needed the B2B side to be more than a hidden discount code. PyroApex supports assigned price lists, wholesale account access, and net-terms workflows so approved buyers can see the right pricing and checkout path. That lets the operation separate retail customers from wholesale accounts while keeping the catalog and order pipeline connected. Retail tent locations can use the consumer-facing side of the platform, while wholesale buyers can work from assigned tiers and terms.
The result is a cleaner operating shape: one tenant for Jurassic's catalog, inventory, storefront, wholesale pricing, and seasonal retail setup. The team can keep improving the copy, screenshots, and public proof as Pete and Cory approve the details, but the story is already clear. Jurassic is using PyroApex for the kind of work fireworks businesses actually have to do: launch a catalog, serve different customer types, manage warehouse reality, and sell through both B2B and retail channels without splitting the operation across unrelated software.