Platform / Marketing

Customer engagement built into the fireworks storefront.

PyroApex connects push notifications, email campaigns, QR deal claims, review moderation, signup management, and anonymous visitor retargeting to the same customer and cart data operators already use.

Operator view

Marketing

Built

Compose campaigns from the admin, send tests, and target shoppers who opted into storefront channels.

PWA installs, QR deal claims, account preferences, reviews, and email signups all feed the same engagement picture.

Wholesale lead capture and anonymous visitor cookies help staff follow up without another marketing stack.

How it works

Engagement that knows the storefront, the cart, and the season.

Fireworks marketing is usually assembled from unrelated tools: email service, web push tool, review platform, QR code manager, and a spreadsheet for wholesale interest. PyroApex brings those workflows closer to the storefront. Campaigns can point shoppers back to saved carts, deal claim pages, product collections, or account preferences without rebuilding customer context elsewhere.

The campaign composer supports previews, test sends, and channels that already exist in the storefront. Push is tied to PWA installation and browser permission, QR codes can drive deal claims and notification opt-in, and customer accounts expose notification preferences. Reviews can be moderated before they shape product trust, and signup dashboards show seasonal demand.

PyroApex also handles quieter acquisition signals. Anonymous visitor cookies help the storefront remember returning browsers, while lead-capture modals collect qualified wholesale interest before approval. The goal is engagement plumbing that understands regulated products, seasonal spikes, store pickup, carts, and customer eligibility from the start.

Campaign composer

Create push campaigns with preview and test-send controls before sending messages to opted-in storefront users.

PWA push channel

Web push subscriptions connect to install prompts, tenant manifests, service workers, VAPID keys, and delivery workers.

QR deal claims

Tenant QR codes can route shoppers into claim and redemption flows that turn shelf signs, flyers, and events into measurable demand.

Preference center

Account-level notification preferences and unsubscribe surfaces help customers control how they hear from the storefront.

Reviews and signups

Review moderation, signup dashboards, inquiry forms, and wholesale lead capture keep follow-up work inside the admin.

Screenshots

The work surfaces operators use.

Representative product views show storefront, admin, and operator surfaces for this capability.

push-campaign-composer.png

Push campaign composer

Admin tools for composing, previewing, testing, and sending storefront push notifications.

Live

Title, body, and destination fields

Test send before launch

Delivery worker status

Audience and permission context

qr-deal-claim.png

QR deal claim flow

QR codes and claim pages connect in-store signs, flyers, and event traffic to a tracked offer.

Live

Tenant QR code admin

Claim token redemption

Opt-in prompt after claim

Offer status and timestamps

notification-preferences.png

Account preferences

Customer-facing controls let shoppers manage notification subscriptions connected to their account.

Live

Active browser subscriptions

Unsubscribe actions

Account-level settings

Install-aware messaging

reviews-signups.png

Reviews and email signups

Staff can moderate reviews and monitor signup demand from the same operating admin.

Live

Approved and pending reviews

Email signup dashboard

Inquiry and wholesale leads

Follow-up-ready customer context

Operator comparison

PyroApex vs. generic platforms.

Generic commerce tools start from other industries. PyroApex starts from fireworks operations.

Area
PyroApex
Generic platform
Stack shape
Email signups, web push, QR deal claims, reviews, lead capture, and account preferences connect to storefront customers and carts.
Mailchimp plus separate push tools plus a separate review platform splits customer context across disconnected dashboards.
Storefront awareness
Campaign links, PWA installs, deal claims, saved carts, and account preferences are part of the same tenant storefront.
Generic marketing tools can send messages, but they usually do not understand fireworks pickup, seasonal carts, PWA installs, or QR redemption flows.
Operational follow-up
Wholesale inquiries, anonymous visitor signals, email signups, and moderated product reviews stay visible to staff inside the commerce admin.
Separate tools leave staff reconciling exports, embedded forms, review queues, and retargeting tags by hand.

Customer quote

"[Customer quote - TBD]"

Testimonial slot reserved for an approved marketing quote.

Map this to your operation.

Bring your workflow questions. We will walk through the fit and gaps plainly.